Novate Studio.

What we are ↓

A venture studio working across ecommerce, software, and marketing. We build products and brands, our own and a few we believe in, AI-native from day one.

01 · Who we are

A studio that builds.

Novate Studio is a venture studio. We design, build, and run ventures across three areas we know well, ecommerce, software, and marketing.

Some are our own. Some we build alongside founders we believe in. All of them are AI-native, because that is the edge we are built around.

We are early, and intentionally so. This is the foundation for what Novate intends to become, a studio that ships its own companies.

Will Schweinheim, Founder of Novate Studio
Will SchweinheimFounder and Director
What we do · 02

Three things, one playbook.

We work where we have an edge. Each venture runs on the same foundation, built with AI from the ground up and owned outright.

01

Ecommerce

DTC brandsShopifyGrowthRetention
We build and operate direct-to-consumer brands end to end, product, store, and growth. Our own labels are where we prove what works before we take it anywhere else.
02

Software

AI agentsAutomationsInternal toolsProducts
AI agents and automations that do real work, answering, drafting, researching, deciding. Built around how a business actually runs, and owned outright. Systems and products, not another subscription.
03

Marketing

ProductEditorialUGC & videoAd creative
AI creative at studio quality, product and editorial imagery, UGC, video, and ad creative. Generated on-brand and at a volume traditional production can't reach.
Selected work · 03

The creative engine.

Product, editorial, and motion, generated on-brand. None of it was shot on a camera. The full set lives in the portfolio.

View the portfolio →
The systems · 04

Built on the best of the stack.

Every venture runs on AI infrastructure we build and own, the Claude suite as the brain, wired into the tools the work already lives in.

Claude
Claude Code
n8n
Make
Relevance AI
Shopify
Klaviyo
Vercel
Notion
Slack
Google Drive
Gmail
Xero
Salesforce